# ECP-0040: IA and Copy Alignment (Web + Desktop)

## Why

every.channel needs a consistent, friendly surface that does not require users to understand networking concepts. The same words should mean the same thing across the web site and the desktop app, and advanced details should stay out of the default path.

## Decisions

- Adopt plain-language labels across web + desktop.
- Prefer a link-first flow for watching (paste a link; details optional).
- Use "Devices" for tuners/adapters and "Now Playing" for the active viewer panel.
- Describe DRM/conditional access as "Protected" (a user-facing expectation, not a technical claim).
- Keep the design warm/minimal with a subtle "old TV" nod, but avoid kitsch.

## Scope

- Copy and layout tightening only (CSS, titles, labels).
- No behavior changes to streaming, discovery, or sharing.

## Reversibility

Fully reversible: this proposal only changes UI strings and styling.